Doing the dumb
We've been having fun all week with our "101 Dumbest Moments in Business" feature from our partners at Business 2.0. There are some real bonehead moves in there ... like the company that gave out morale-boosting iPods to employees in June, only to ask for them back from employees when it laid them off in July. There are other things that seem not so much like bad judgment as bad execution: Sony's exploding batteries or McDonald's virus filled promotional MP3 players. But they all point up something a lot of people don't appreciate. Managing a big company with many moving parts and many different minds is very hard. A stupid decision down low can reverberate all the way up to the top. Of course, it usually happens the other way around ... but that's not news or remarkable.
Dumb moments
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