Wal-Mart's Elmo stash
Elmo held hostage. By Wal-Mart. Apparently the retailer has a bunch of them, but is only going to let them out in dribs and drabs up to the big Christmas holiday. Makes sense from a retailing standpoint, I guess. People may have to go back to Wal-mart's Web site again and again and again until they get one. And on each of those trips Wal-Mart can try to talk them into buying something else. Even if the retailer did go back to using the word "Christmas," it is still a commercial exercise, isn't it? Except that I'd have just made them available in stores only. That way you get the foot traffic.
Wal-Mart's Elmo stash
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